Few things can be as frustrating for a website owner as seeing thousands of unique visits and not one affiliate conversion. This often makes people second guess the niche they’re in or the quality of their website. The reality is that poor conversions are often the result of a poor approach. You might also have a misconception of how affiliates make money. Let’s take a look at a few ways anyone can boost their affiliate conversions.
If the only way you’re trying to push affiliate links is by mentioning them in your post, or worse, by only adding them to widgets or banners/text ads, then you will have to find other ways to do it. People aren’t very likely to buy a product after clicking on some random ad for something they weren’t particularly on the market for. The worst is that they would likely have to make the purchase right away for you to make a commission, which is highly improbable.
Instead, you have to find more subtle ways to introduce offers and try to make it seem as if your reader is gaining something. One of the cleverest ways to make money through affiliate marketing is to offer coupons and deals. Coupons codes make it extra easy for you to make commissions and can pique your readers’ interest. All you would need to set up a coupons section would be a plugin like Couponplugin.io. If you want to know how it works and would like to use it on your website, you can download it here – https://couponplugin.io.
Another thing that you could do would be to have a review section for one or multiple of your affiliate products. If you have three or four similar affiliate products that you’re selling, then you could rank them and provide a detailed review for each.
What this does is send the impression that you’re being an actual resource instead of someone trying to push a product. You will also be pre-selling the product and convincing people to make a purchase. Not only that, but some of your visitors will save your review pages for future reference and might come back to you when they’re ready to make a purchase.
If for some reason you’re trying to send people directly to an affiliate offer either through solo ads, PPC, or content marketing, stop right away. Sending people to a page without capturing their information first is a huge no-no.
Instead, you have to set up a squeeze page and act as a gateway between the client and the affiliate product. You could use a tool like ClickFunnels to create a squeeze page that has roughly the same style as the main offer page. You can even use a similar tagline. Once you get their information, you can send them to the offer directly after they sign up or through follow-up emails.
These are all things that you can do if you’re struggling to get affiliate commissions. Try to use a different approach if you’re sending cold referrals and focus on helping people instead of simply selling them something.